the neighborhood - a short film

creepy little social film we crafted with Dante ariola. smart solve to deliver a 'product demo' of xfinity's new home security product in a form people would actually want to watch. (and people did -- about 5 million times, and counting.) it helped that we timed it with halloween and targeted horror fans in social media. below is a short case study, but if you want to cut to the chase, scroll down and see the film itself (only if you like horror -- seriously).