It's Beautiful - Spot

a super bowl experiment that was all about making a statement in 60 seconds. the idea came from my partner, antony, and was brought to life beautifully by our director, John hillcoat. scroll below for behind the scenes videos about the singers and real people we filmed.

It's Beautiful - Online Film

We went way beyond our 60 second spot with a series of about a dozen web films. This was the lead film, it tells the backstory of what we set out to achieve with the campaign.

It's Beautiful - Singer videos

This short film is one of about 9 we made that showcased each of our young singers. They were all fantastic, and eventually I'll upload them all. but if you're as ADD as I am, you will probably just watch this one anyway.