tostitos campaign

new brand campaign for tostitos starring jean-claude van damme and a new tagline. big change for a client who is used to harder product advertising. this work gave them a personality and point of view on something beyond selling chips. the campaign included the :30 launch spot below as well as several :15s, a bunch of social :06s, as well as digital and experiential work. here's some of the press if you're interested.